Mhairi Mann is an experienced editor, copywriter and brand consultant. She is currently Digital Director at ROADBOOK, a new online platform for creative travellers.

Mhairi is an expert in SEO-optimised online content, social media management and digital marketing, with a demonstrated background in delivering site growth, engagement and brand awareness through data-driven content and commercial partnerships.

She was previously Head of Digital at Luxury London Media until 2021, managing the day-to-day running of luxurylondon.co.uk and strategy for the entire digital arm of Luxury London Media.

Mhairi has previously contributed to The Times, Conde Nast Traveller, Konfekt, PAPER, AnOther Magazine, FT Life & Arts, Dazed and Wallpaper*. She has written commercial copy for brands including Selfridges, Burberry, Hugo Boss, The Fold, Agent Provocateur and FoundPop.

She was awarded runner-up in the Vogue Talent Contest in 2011, and previously studied at the Edinburgh College of Art, where she received a First Class Honours.

Services

Editorial direction
Digital marketing
Content strategy
Imagery curation
Video creation
Copywriting
SEO consultancy